HURAKAN深耕母婴出行产品工业设计领域,聚焦儿童安全座椅全流程定制设计与量产落地交付,严格遵循国内3C、欧盟ECE等多重安全认证标准,摒弃脱离安全规范与量产逻辑的概念化设计。团队深度调研家庭出行、自驾通勤、长途出游等多元使用场景,针对不同年龄段儿童体态特征、家长安装操作习惯、车载适配通用性等核心维度完成需求深耕,建立从安全结构研判、外观方案迭代、人体工学校核、材质选型、样机抗压防撞测试到模具落地、量产对接的全闭环服务体系。项目全程严控结构安全冗余、材质环保标准、装配容错精度与车载适配性,反复完成震动测试、撞击模拟、耐久使用测试,提前规避行业普遍存在的安装松动、适配局限、舒适性不足、安全冗余不够等落地问题,以严谨的产品开发思维与成熟的母婴产品落地经验,保障设计方案安全合规、稳定耐用、可批量量产,全方位彰显团队务实靠谱的落地实操硬实力。
HURAKAN is deeply engaged in the industrial design of maternal and infant travel products, focusing on the full-process customized design and mass production delivery of child safety seats. We strictly comply with multiple safety certification standards such as China 3C and EU ECE, and abandon conceptual design divorced from safety specifications and mass production logic. The team conducts in-depth research on diverse usage scenarios such as family travel, self-driving commuting and long-distance travel, digs into core dimensions including physical characteristics of children of different ages, parents’ installation habits and vehicle adaptation universality, and establishes a full closed-loop service system covering safety structure research, appearance scheme iteration, ergonomic verification, material selection, prototype compression and impact resistance testing, mold implementation and mass production docking. Throughout the project, we strictly control structural safety redundancy, environmental protection material standards, assembly tolerance accuracy and vehicle adaptability, conduct repeated vibration tests, impact simulation and durability tests, and avoid common industry problems such as loose installation, limited adaptation, insufficient comfort and inadequate safety redundancy in advance. With rigorous product development thinking and mature experience in maternal and infant product implementation, we ensure all design schemes are safe, compliant, stable, durable and mass-producible, fully demonstrating the team’s pragmatic and reliable practical capabilities.
在造型设计层面,团队打破传统儿童安全座椅造型臃肿、线条生硬、外观同质化严重、童趣与高级感失衡的行业短板,以亲和极简的亲子美学为核心,重塑产品视觉形态。整体采用一体化流线型环抱机身设计,线条柔和流畅,规避尖锐棱角,从视觉与物理层面双重保障儿童使用安全,同时弱化传统座椅的笨重感,让产品更轻盈精致。结合母婴产品审美调性与家庭车载场景氛围,定制低饱和柔和色系搭配亲肤哑光质感面料,兼顾耐脏耐磨、防螨透气、亲肤无刺激的核心刚需,适配绝大多数家用车型内饰风格。团队同步统一产品整体视觉比例,优化外壳拼接细节与边缘工艺,在保留儿童产品柔和童趣属性的同时,增添轻奢家居质感,彻底跳出行业同质化外观内卷,打造兼具安全性、颜值辨识度与场景适配性的差异化产品形态。
In terms of modeling design, the team breaks the industry shortcomings of traditional child safety seats such as bloated shape, stiff lines, serious appearance homogenization and unbalanced playfulness and high-end texture, and reshapes the product visual form with intimate and minimalist parent-child aesthetics as the core. The overall design adopts an integrated streamlined enveloping body with soft and smooth lines and no sharp edges, ensuring children’s safety both visually and physically. It also reduces the bulkiness of traditional seats for a lighter and more exquisite look. Combined with the aesthetic tone of maternal and infant products and the atmosphere of family vehicle scenarios, we customize soft low-saturation color schemes and skin-friendly matte fabrics to meet the core needs of dirt resistance, wear resistance, mite prevention, breathability and non-irritation, adapting to the interior styles of most household vehicles. The team optimizes the overall visual proportion, shell splicing details and edge craftsmanship of the product, retaining the playful attributes of children’s products while adding light luxury home texture, completely getting rid of industry appearance homogenization and creating differentiated products with safety, high recognition and strong scenario adaptability.

本项目核心创新聚焦安全结构升级与人性化人机交互优化,精准解决传统儿童安全座椅安装复杂、固定不稳、角度不可调、通风性差、拆卸清洗繁琐、适配年龄段有限等行业痛点。结构上,团队重构内部骨架支撑结构,采用高强度合金骨架+加厚防撞壳体的复合结构,在轻量化机身的基础上大幅提升抗撞击、抗挤压性能,升级多点式卡扣固定结构,兼容ISOFIX、车载安全带双重固定模式,适配主流车型安装标准;创新分段式靠背调节与多角度躺卧结构,可适配婴幼儿、小童、大龄儿童多阶段体态,同时新增背部镂空通风结构,解决孩童乘车闷热出汗问题。人机体验层面,深度贴合家长操作习惯,简化复杂安装逻辑,增设可视化安装提示、松紧度可视窗口、一键解锁拆卸结构,降低安装与拆卸门槛;优化头枕、护肩、腰托的人体工学弧度,贴合儿童脊椎生长曲线,同时升级可拆分洗护结构,座套可快速拆卸清洗,大幅提升日常使用、养护与出行适配的便捷性。
The core innovation of this project focuses on safety structure upgrading and humanized human-computer interaction optimization, accurately solving industry pain points of traditional child safety seats such as complicated installation, unstable fixation, fixed angles, poor ventilation, cumbersome disassembly and cleaning, and limited age adaptation. Structurally, the team reconstructs the internal skeleton support structure, adopting a composite structure of high-strength alloy skeleton and thickened anti-collision shell, which greatly improves impact and extrusion resistance while realizing a lightweight body. The upgraded multi-point buckle fixing structure supports dual fixing modes of ISOFIX and vehicle seat belts, complying with the installation standards of mainstream models. The innovative segmented backrest adjustment and multi-angle lying structure adapts to the physical conditions of infants, young children and older children, and the newly designed hollow back ventilation structure solves the problem of stuffiness and sweating during riding. In terms of human-computer experience, we simplify complex installation logic based on parents’ operation habits, add visual installation prompts, tightness visible windows and one-click unlocking and disassembly structures to reduce operation thresholds. The ergonomic radian of headrest, shoulder protector and waist support is optimized to fit children’s spinal growth curve, and the detachable cleaning structure enables quick disassembly and cleaning of the seat cover, greatly improving the convenience of daily use, maintenance and travel adaptation.

依托全方位的安全创新设计与成熟的量产落地能力,本次儿童安全座椅为客户带来显著的商业价值提升与市场竞争力突破,成功摆脱母婴出行产品低端低价内卷。产品严苛的安全结构、差异化的美学造型与极致的人性化体验,助力客户完成产品迭代升级,重塑高端亲子出行产品品牌形象,顺利切入中高端家用、母婴连锁、车企配套等优质细分市场,实现明显的产品溢价,与市面同质化平价产品形成清晰市场壁垒。更全面的年龄段适配、更便捷的安装使用、更舒适的乘坐体验,大幅提升终端家庭用户的使用口碑与复购意愿,积累大量稳定优质的渠道客户资源。同时标准化、模块化的结构设计,有效降低客户开模生产、品控检测、售后运维的综合成本,提升批量生产与铺货效率。产品上市后销量持续攀升,用户好评率稳居行业高位,快速抢占区域及线上主流市场份额,全面强化客户在儿童车载安全产品领域的核心竞争优势。
Relying on all-round innovative safety design and mature mass production capabilities, this child safety seat has achieved significant commercial value improvement and market competitiveness breakthrough for clients, successfully getting rid of the low-price involution of maternal and infant travel products. The rigorous safety structure, differentiated aesthetic modeling and ultimate humanized experience help clients complete product iteration and upgrading, reshape the brand image of high-end parent-child travel products, and successfully enter high-quality segmented markets such as mid-to-high-end household consumption, maternal and infant chains and vehicle supporting services, realizing obvious product premium and forming clear market barriers with homogeneous low-cost products on the market. The wider age group adaptation, simpler installation and use, and more comfortable riding experience greatly improve the word-of-mouth and repurchase intention of end family users, accumulating a large number of stable and high-quality channel customer resources. Meanwhile, the standardized and modular structural design effectively reduces clients’ comprehensive costs of mold production, quality inspection and after-sales operation and maintenance, and improves mass production and stocking efficiency. Since its launch, product sales have continued to rise, with user praise rate staying at a high industry level, quickly seizing mainstream online and regional market shares and comprehensively strengthening clients’ core competitive advantages in the field of children’s vehicle safety products.

HURAKAN始终秉持“安全为本、体验赋能、商业落地”的母婴产品设计理念,深耕亲子出行、母婴居家等细分赛道,坚持以合规标准、用户需求与市场逻辑为核心,拒绝华而不实的无效创意。本次儿童安全座椅项目,以极致安全为设计底线,以造型美学构建产品差异化颜值,以结构与人机优化升级使用体验,以可量产落地设计兑现商业价值,完整实现安全性能、使用体验、视觉质感与市场竞争力的多维升级。未来,HURAKAN将持续聚焦母婴高端消费品设计领域,依托扎实的量产落地经验、严苛的安全设计标准与前沿的创新思维,为客户打造更安全、更美观、更实用、更具商业潜力的标杆级母婴产品,持续助力品牌深耕高端市场、实现长效商业增长。
HURAKAN always adheres to the maternal and infant product design philosophy of "safety first, experience empowerment and commercial implementation", deeply engages in segmented tracks such as parent-child travel and maternal and infant home products, and focuses on compliance standards, user needs and market logic while rejecting fancy but ineffective creativity. With ultimate safety as the design bottom line, this child safety seat project builds differentiated product appearance through modeling aesthetics, upgrades user experience through structural and human-computer optimization, and delivers commercial value through mass-producible design, realizing multi-dimensional upgrading of safety performance, user experience, visual texture and market competitiveness. In the future, HURAKAN will continue to focus on the design of high-end maternal and infant consumer goods, and create safer, more beautiful, more practical and more commercially potential benchmark maternal and infant products for clients with solid mass production experience, strict safety design standards and cutting-edge innovative thinking, continuously helping brands deepen the high-end market and achieve long-term commercial growth.





